Brown Sugar
Paula Callan-O’Keeffe
Paula Callan-O’Keeffe pursued her dream of a career in the cosmetics industry 1992, after modeling for 4 years. She started working as a makeup artist for an up and coming photographer and spent 5 years working freelance as both a makeup artist and a stylist. Paula joined M.A.C in 1997 as Pro Senior Artist in Ireland and UK. Her entrepreneurial attributes, led her to initiate the opening of a salon with her husband.
Paula works with some of the most talented and inspirational people within fashion, TV and film such as Helen, Yasmin, Jodie Kidd and Naomi. Heidi, Rachel Hunter. Paula manages her own make up academy, at the salon Brown Sugar that she co-owns with her husband Mark.
Paula is continuously sought after for both Irish and international TV networks including MTV, RTE & TV3 and International Fashion Shows including London Fashion Week for Alexandra McQueen, Juilen McDonald, Zambezi, Bafta awards and the Olympic games.
Paula is already highly sought after in many International glossy publications, such as Elle, Marie Clare, Harpers & Queen, UK Vogue and leading Irish publication
Mark O’Keeffe
Mark started his career sweeping floors in Peter Mark at the innocent age of 12. By 15, he was a full time trainee at Peter Mark’s flagship store in St. Stephens Green, Dublin. He very quickly impressed both his peers and the clientele around him and climbed very quickly to a top stylist position. By the age of 23, Mark stepped into a management role at Peter Mark. His contribution to the success of this salon will not be forgotten. After 6 years, Mark left Peter Mark to pursue his long-term dream of opening his own salon. It was during this period that his achievements as a stylist were recognized as his busy schedule began to expand beyond the salon, with his work showing up throughout the glossies, newspapers and of course on the catwalks at fashion week in Dublin & London.
Mark boasts an impressive list of Supermodels, A-List stars and Dublin’s elite as part of his clientele list. These days, Mark spends much of his time at his salon teaching students the art of his skill. He also attends to many celebrity guests who visit Dublin on promotional tours.
Mark has worked with all the leading Irish & International publications. Mark is constantly sought after for TV and media campaigns.
